christmas eve and giveaway winner

thank you to anyone who entered in my bow scarf giveaway and for all the wonderful comments of congratulations and encouragement. the random number generator gave me no. 15 so the winner is the lovely scrapbook. it feels nice to give something, and i wish i had one for everyone!

wishes for a great Christmas/end of year/beginning of a new year, and i'll leave with a few pages from the new eckhart tolle book and something that i would like to take with me into 2010.

teal

top of the pile

i'm so pleased i stumbled on this today. it's quite expensive, but so worth it.

sunday

calico bag production. but now i'm off to see this.

oscars

yay! i got them.

new stockist

I will be stocked in this shop next Winter! Melbournians will know Husk is somewhat of an institution so it's very, very exciting to have a presence in here. My scarves should be available here from February 2010.

P R I M O E Z A on the design files

lucy over at the design files has put up a lovely post about my bow scarf give away. her blog is totally amazing and it's such an honor to make an appearance on it. if you haven't already seen it, check it out - it is a must read for both design and melbourne culture. thanks lucy!!

the old stomping ground

st kilda

GIVE AWAY!

i've been quite caught up lately in the stress of how to run a business that i have to stop and smell the roses. a few small milestones have passed without any acknowledgment, so approaching the end of the year, it's a good time to reflect for a moment.

so first of all, my blog turned 1 in november! i started it as a visual diary and to track my progress but it's become a nice little ritualistic, motivational thing to do and i've met some lovely people online along the way.

secondly, P R I M O E Z A the label is 6 months old! i have to admit that a lot of the time i am extremely challenged in running my own business. but it is immensely satisfying to be creating a tangible product and to see my skills developing. i really look forward to growing my label in 2010 and have started sampling some garments that i'm really excited about.

thirdly, i have a new logo! i have been tinkering around with it on my blog header but i have finally settled on the design. i have been for quite some time, wondering how to capture the 'old but new' feeling. While in NYC, i roped sam, who is a graphic designer into helping me out and so we have been emailing back and forth since about it. she had a lot of great ideas, but in the end i wanted to keep it simple and personal. the logo you can see is actually ezzie's (my cat's) profile in mirror image. i like it because it really does look like him, but also it looks like a chess piece or an old insignia. the rayman also pointed out that it looks like a garment and sam also thinks it looks like a rorschach blot test.

so! to celebrate all of the above, to thank anyone who reads my blog and being christmas and all that, i am doing a little give away of a bow scarf. there are lots of ways to wear this piece (as pictured) and i'm including a little sample calico bag with my new logo on it. to enter, please just leave a comment (edit: and your email if i can't get in touch with you any other way). i will randomly pick a name on christmas eve and then email the winner for their details.

sugarcube

i promise not to take everything off la blogotheque, but it can't get any better than this.

Yo La Tengo - A Take Away Show - Part 2 from La Blogotheque on Vimeo.

take away phoenix

can you imagine stumbling on this?

Phoenix - 1901 - A Take Away Show from La Blogotheque on Vimeo.

see the rest here (part 2 is my favourite)

starn brothers @ south ferry station

i wish i'd known about this installation while in nyc. i've loved the starn brothers' work for a long time. see more here.

ann wood tags

how cute are these? i downloaded them from here.

modaspia

i love these garments by modaspia. they are exactly how i like to dress; a bit of colour and print, florals and botanicals, natural fibres, loose and easy but with some quirky structure. the photgraphy is beautiful too.

you can buy modaspia here, and i discovered her via a history of architecture.

new daily outfit

katlin recently awarded me with a shopbop gift voucher and one of the things i chose was an alexander wang T dress. i only just got it, but i can already tell it's going to be a summer staple. it's one of those ubiquitous like pieces that you can wear on a really hot day when it's too warm for anything else, over bathers down at the beach, and here, layered up with a gorman t-shirt and a tank top that i knitted up recently.

and a plug: shopbop was dangerously easy to use and the parcel came with lightning speed. thanks again katlin!

nomenus quarterly

i'm impressed with this online magazine. i stumbled on to these dries van noten watercolours in it.

yokoo's bags

i've never really gotten knitted bags. they always seem really impractical and like they'd catch on things or the contents would fall out. those string market bags are the worst. in the past i have fallen prey to their rustic good looks, only to have fruit fall out and bounce down the road. these bags by yokoo however, look like they'd be great market shopping bags, so tough and weathered. i love the leather handles on the first one, and the red/dark oatmeal in the second is one of my favourite colour combinations.

i love everything

about this

via fashion toast

and some music

sally scott

i've just discovered fashion photography heaven.
sally scott via particules.

this is the first time

i've won something.
thanks katlin :)

knitting update

it's been a long time between posts on knitting. i understand what they mean now when other designers say that the actual designing takes the least amount of time. the things that take longer are:

researching shops
trying to get appointments
going to appointments
designing a logo
getting printing quotes
refining bio and information about the label
organising pr - contacting media
making pieces for sale
delivering pieces to shops
researching production methods in the event i get a big order
sourcing materials
keeping database up to date
testing out yarns
ordering yarns
keeping up to date on media (reading blogs)
maintain my own blog

in between, these are are few things i've been playing around with lately.

more ruffles, stitching

partial knitting, mixing yarns

seams and eyelets