November 21, 2013


some outtakes from our little shoot the other day for a shop update.

September 10, 2013

Shop Update

Lots of new pieces in the shop! There's a preview available now while I put on the finishing touches and the shop will open 9am Thursday morning (Melbourne time).

August 16, 2013

colourblock scarf II

the colourblock scarf in action! thanks jane!

these are currently available at -
and in the shop.

July 15, 2013

colourblock scarves

are now in the shop!
i had a small batch of these made at a local knitting mill and they have come up beautifully.
they are made from fine alpaca and egyptian cotton and are a transeasonal weight making them perfect for the upcoming spring and autumn.

June 24, 2013

bouverie market bags

two new bags. sturdy and rugged, you can fill them up with fresh fruit, vegetables and flowers and be on your way! in the shop now.

June 03, 2013

the fit

some images showing the fit of the sweaters. some of them have gone to new homes already but there are still good ones available and i'll start working on more soon. i am modeling the sweaters and i'm a size AU/UK 8-10 or a US 4-6. these ones shown here are 'small' but they're quite generous in size.

May 29, 2013

Jumpers, cardigans

i have made a small batch of jumpers and cardigans. i've been preoccupied with stripes and each design has some sort of stripey detail. these can be viewed in the shop now and i will open them up for sale on friday morning 9am melbourne time. the jumpers are all in size small and the cardigans in medium but i'll vary the sizes in the next round.

in more general news, i'm changing the way i operate my label. as i was getting busier my rsi problem was getting worse and this means i can't knit so much and take orders like i was doing before. this caused me a lot of grief but now i have a few different things on the boil that hopefully will put primoeza on a more sustainable path. i'll post details when things begin to take more shape but in the meantime i'm hoping to keep working on small batches of the handmade knitwear. take a look, i hope you like them!

April 08, 2013

shop is open

just letting you know the shop is open now.

April 05, 2013

shop update

i'll open my shop with a small batch of merino wool scarves on monday 9am melbourne time. 
they're up there now if you'd like to have a look. at first i was going to go minimal and do something like three colourways in total but then i had too much fun.
and don't forget daylight savings ends on sunday, i know i always do!

March 27, 2013

two seasons in one day

i have been wanting to do another outfit post for the longest time and excitingly this time i have managed to beg, borrow (luckily i didn't have to steal) a few things that you can still get your hands on.  Since we are all feeling like our summer/winter is never going to end i have done two outfits this time, one for cool weather, one for warm, both based around the same skirt. hope you enjoy them!

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 livia arena zip marle jumper - keeps you warm and stylish at the same time. available at milly sleeping.

iacoli and mc allister 7-02 necklace - if you follow my IG you'll know i'm pretty taken with brass at the moment. this obsession is slowly but surely moving from homewares to jewelry.

primoeza colour edge scarf - a small batch of these will be available in the shop after easter.

jerome dreyfuss polo purse - french stuff always makes you feel more sophisticated.

isabel marant jenny boots - see above.

reading - the current monocle, a nice thick publication for cold nights in.

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fixxed la ninalapinta lasanta maria t-shirt - love the subtle graphic print on this top. available at milly sleeping.

alexi freeman + tessa blazey necklace - both these designers make interesting work and they often collaborate together. this piece available at milly sleeping.

primoeza multi wood grain scarf - again, a small batch of these will be available in the shop after easter.

a.p.c. sandals - i've been living in my mustard pair over summer. the perfect sandals.

reading - small press publications. little books that don't weigh your bag down on hot days. these are the hello sandwich tokyo guide and mary gaudin's six ten.

-and easy tiger mini skirt from gorman-